Facebook Advertising For Small Business by Hip Hippo Digital Marketing

Facebook Advertising For Small Business

Learn how to take your business to the next level with tools and tips on how to utilize Facebook's Advertising Platform to boost your revenue and social media presence!

What's Included?

This course will go through details on how to use the Facebook platform's advertising tools to increase your reach, brand awareness, conversions, and overall revenue.

Course Topics

Facebook Ads

Utilize Facebook's Amazing Ad Platform to increase your business goals.

Facebook Audiences

Find out who is engaging with your Page and ads to increase the quality of your audience over time.

Facebook Analytics

Use the Facebook Pixel to track and analyze your website and Facebook traffic and learn from the insights.

What's included?

Course Content

Module 1 - Overview
Intro
Ad Types
Ad Creation
Ad Targeting
Audiences
Analytics
Best Practices
Module 2 - Ad Types
Intro
Boosted Posts
Single Image/Video Ads
Carousel Ads
Advanced Ad Types
Module 3 - Ad Creation
Intro
Creative Hub
Ads Manager
Ad Creation Walkthrough
Module 4 - Ad Targeting
Intro
Audiences
Audience Insights
Best Practices
Module 5 - Audiences
Intro
Pixel Data
Customer Lists
Page Engagement
Other Audience Metrics
Demographic Targeting
Module 6 - Analytics
Intro
Ads Reporting
Analytics
Attribution
Audience Insights
Test & Learn
Module 7 - Best Practices
Intro
Ad Types
Ad Creation
Ad Targeting
Audiences
Module 8 - Recap
Recap